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Welcome to LEMA '24!
The latest LLMs such as Gemini Ultra and GPT-4 are capable of absolutely captivating feats of
reasoning and natural language understanding. This is already powering a new wave of transformative
AI use cases in e-commerce, and it appears that the pace of innovation is only just beginning to ramp
up. E-commerce is undergoing a period of rapid change, with customers demanding seamless,
personalized experiences across devices and channels. With vast product selections, massive
datasets, and dynamic consumer preferences, competition for customer attention and loyalty has
become more intense than ever, while exciting new opportunities abound. Traditional approaches such
as collaborative filtering or supervised learning may fall short in this complex, fast-paced world and fail
to exhibit a deep understanding of customers’ concerns, feedback and evolving tastes.
One of the recent and most exciting developments in AI has been the emergence of Large Language
Models (LLMs). While it’s true that these are essentially ML models trained for “next word prediction”,
architectural breakthroughs combined with dramatic increases in complexity, computing power and
training data have given rise to models capable of astounding performance. LLMs can extract insights
from unstructured data such as customer reviews and product descriptions, while search queries can
be understood at a level far exceeding basic keyword matching. By understanding the true intent
behind complex queries or comments, businesses will be able to identify unmet needs (for example,
preferences for sustainable packaging), optimize offerings and produce personalized
recommendations that are uniquely tailored to personal preferences. LLMs also hold significant
promise for backend e-commerce operations; by leveraging their unparalleled scale and reasoning
ability, data scientists will be able to analyze data from a wider range of sources, including market
reports and historical data, at scale and at a level of detail and nuance that matches human
intelligence, to identify trends and produce actionable insights.
The aim of this workshop is to foster discussion around the emerging role of LLMs in next-generation
e-commerce applications, with a focus on topics that are relevant to the ICDM audience. The
envisioned target audience will include both researchers in academia and industry practitioners who
are interested in exploring the latest advances.
We invite original and unpublished contributions, to be submitted via this link.
Workshop Program
TBAImportant Dates
Submission Deadline | September 10, 2024 |
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Notification to Authors | October 7, 2024 |
Camera-ready Deadline and Copyright Forms | October 11, 2024 |
Workshop day | December 9, 2024 |
Organizers
- Wei Lee Woon (Expedia Group, USA)
- Harsh Nilesh Pathak (Godaddy Inc., USA)
- Jianjun Yuan (Expedia Group, USA)
- Zeyar Aung (Khalifa University, UAE)
lema2024 (at) deeplearn.net
Program Committee
- Thomas Mulc, Google Inc., USA
- Panos Liatsis, Khalifa University, UAE
- Jin Wang, Netflix, USA
- Mohamed Sharaf, United Arab Emirates University, UAE
- Hamzah Alzu'bi, Liverpool Hope University, UK
- Congrui Yi, Amazon Inc, USA
- Bikash Chandra Singh, Old Dominion University, USA
- Andreas Henschel, Khalifa University, UAE
- Mohammad Abdul Azim, Office of Local Government NSW, Australia
- Xiaoli Li, Institute for Infocomm Research, Singapore
- Mohammad Firoz Mridha, American International University, Bangladesh
- Jacob Crandall, Brigham Young University, USA
- Pulkit Maloo, Expedia Group, USA
- Akshay Naik, GoDaddy Inc, USA
- Davor Svetinovic, Khalifa University, UAE
- Prajowal Manandhar, DEWA, UAE